Vespa - QR Code
Well, if you’re Vespa, you do it by piquing their interest, by building buzz, by creating something the likes of which they’ve never seen before. You do it by creating North America’s very first QR enabled advertisement.
short animation to see how QR Codes work.
Vespa placed QR Codes on posters throughout Toronto’s downtown core. Once scanned, the codes automatically sent people to a mobile site where they could win Vespa mobile wallpapers, Vespa video ring tones, Free Vespa T-shirts, 40% off clothing at local Vespa Dealers, even win a brand new Vespa LX150, instantly.
Each offer has been designed to drive players to the dealership where they can redeem their prize, check out Vespa merchandise or try a Vespa scooter on for size.
The program was an incredible success - as part of a larger campaign, the effort resulted in more Vespa's being sold than ever before during the same Sprint period.
QR Code Posters
Mobile Site Pages